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Orchard unveils new corporate identity

Orchard is delighted to launch its new corporate identity, which was unveiled at our Customer Conference in Coventry on 2nd November 2011.

John Doughty, Orchard’s Sales and Marketing Director commented “We’ve made some positive changes over the past 24 months and felt that our previous brand no longer reflected the business as it is today, or aspires to be in the future. It was a proud moment for all of us, watching the new brand being unveiled in front of our customers”.

The work on the new branding has been taking place behind the scenes for the last 12 months, led predominantly by our Marketing Team but with a huge involvement from the majority of staff across the business and some help from a local marketing and PR agency.

Andy Gough, our Sales and Marketing Manager, led the team responsible for bringing the new brand to life – “This last 12 months has been a very interesting journey for us, in many ways it's been a journey of discovery about ourselves. We involved the whole company in the process as we wanted any new brand to be authentic and unique. One of the most important things for me, is finally recognising that some things we simply don’t want to change - We are not like other companies - we should be proud of that."

Although we’ve changed our brand, it’s important to note that all the strong characteristics of Orchard remain the same, including our culture, way of working and, of course, the name Orchard!
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